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Mon, Aug. 18, 2008
What's Wrong with "Small Wrongs?" Everything
I'd like to think that I have a pretty clear sense of ethics. There's no gray when it comes to wrong and right. It’s all black and white. When you do something wrong, it's wrong. If you try to rationalize it, we've got a problem. Let me explain. ...
 
Tue, Jul. 22, 2008
Is There a Bridge at the Edge of the World?
James Gustave Speth, co-founder of the Natural Resources Defense Council, a Yale University dean, and a former White House advisor, has written ...
 
Mon, Jul. 14, 2008
Greenwashing Is Bad. Really.
Is Joel Makower right? No, he’s wrong. Greenwashing is bad and it’s getting worse. First, let me provide some context. In a column for GreenBiz.com, Joel, a frequent commentator on green business issues, asks, "What, exactly, is a 'socially and environmentally destructive' corporation? Is that nomenclature reserved for the worst of the worst, or do most big companies qualify?" ...
 
Mon, Jul. 14, 2008
P&G's Sustainability Initiatives -- Not So Sustainable
That’s the headline of Melanie Warner’s story in this month’s issue of Fast Company. The story takes Procter & Gamble to task on a number of issues: "...none of P&G's sustainability initiatives address what's arguably its most fundamental environmental challenge: ‘green chemistry,’ or finding ways to make products without chemicals that are hazardous to human health and the environment." ...
 
Wed, Jul. 9, 2008
Can We Sustain Globalization?
In February of 2008, on a trip to London for the Natural & Organic Products Exhibition, I stopped by to visit John Elkington, the founder of SustainAbility and an old friend. John has worked in the environmental and sustainable development fields since 1972. In 2004, BusinessWeek called him, "a dean of the corporate responsibility movement for three decades," an apt description...
 
Mon, Jun. 23, 2008
Can Bottled Water Ever be "Green?"
Last year, we drank our way through three billion cases of bottled water — an increase of 14 percent over 2006, according to Beverage Digest. Most of that bottled water is treated with chlorine and shipped insanely long distances; too many of the plastic bottles end up in landfills. In most cases, the quality of the bottled water is not even better than the water flowing out of the tap...